Dave Dobbyn‘s Slice Of Heaven featured in Steinlager Tokyo Dry campaign
Native Tongue writer Dave Dobbyn’s 1986 hit ‘Slice of Heaven’ features in Steinlager Tokyo Dry lastest campaign.
Created by DDB New Zealand, the campaign is a colourful and energetic 90-second display of all things Japanese. The arrangement features contemporary and traditional sounds from J-Pop, Karaoke and electro-pop to the traditional instruments of Shamisen and Taiko drums. The remake was composed and produced by Kiwi, Cam Ballantyne of Beatworms.
On seeing the spot for the first time, Dobbyn says he loves how the essence of his song has remained true while being transformed through the lens of a completely different culture. “When I wrote the lyrics ‘da da da’ I never imagined them to be some of the best lyrics I’d ever written, and that 33 years later ‘Slice of Heaven’ would still be so catchy and recreated in this way. I’m impressed with how all the sounds have come together!”
Steinlager Tokyo Dry’s new campaign will roll out across TV, cinema and digital channels, with a supporting street poster and billboard campaign.